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Your Mom Loved Your Startup Idea. Your Customers Haven't Met You Yet.
AI made it easier than ever to build fast — which means it's easier than ever to spend six months building something nobody wants. Here's the structural problem the startup ecosystem won't name.
Vesko KolevOther stories
How to Test Campaign Angle with Your Buyer Persona
Two campaign angles. One deadline. Your Buyer Persona already knows which one earns the click. Here's how to test it before the campaign goes live.
Gergana KrustevaHow to Test Product Features with Your Buyer Persona Before You Build
Sales requests and competitor scans won't tell you which feature earns weekly use. Your Buyer Persona will. Here's how to use it before the sprint starts.
Vesko KolevHow to Test Messaging with Your Buyer Persona Before It Goes Live
The product team likes one headline. The founder likes another. Your Buyer Persona already knows the answer. Here's how to use it before the page goes live.
Vesko KolevHow to Test Pricing with Your Buyer Persona
Gut feel and competitor research won't tell you if your price lands. Your Buyer Persona will. Here's how to use it before the pricing page goes live.
Vesko KolevWe Validated AppSumo's Buyers Using Icanpreneur. They're Not Who You Think.
Three weeks into our AppSumo launch, we realized we'd been making the same mistake we tell every founder to avoid. So we stopped assuming and started asking.
Vesko Kolev$14.5B in Funding. Zero Customers Who Cared.
These startups didn't fail because they ran out of money. They ran out of money because they built something nobody needed. I went through every post-mortem in CB Insights' latest report — and the pattern nobody names.
Vesko KolevThe Startup Paceometer: Shipping Fast Isn't the Same as Getting There
Speed is easy to measure, but direction is what gets you to product-market fit. Discover why the startup ecosystem's speedometer addiction is causing founders to race toward the wrong destination.
Vesko KolevBusiness Plan Is Dead
Stop wasting months on a business plan nobody reads. Discover why the traditional business plan is dead and how to use continuous validation to build a startup.
Vesko KolevYour Buyer Persona Is a Lie
Buyer personas built on guesswork kill conversions. Learn how to build evidence-based personas, positioning & messaging that actually convert.
Vesko KolevYou Talked to 20 Customers and Learned Nothing
Stop validation theater. Discover how to run customer interviews that reveal real problems, urgency, and patterns you can build on.
Vesko Kolev