How to improve your positioning with new customer evidence
Use this when
You already have positioning in place, but new interviews or research findings are changing how you understand your customer, their priorities, or what makes your offer compelling.
In Icanpreneur
- Open your startup workspace and review the latest customer evidence from your research.
- Go to the relevant research and review the findings in Insights and Quality.
- Pay close attention to changes in what customers are trying to achieve, what barriers they face, how they evaluate alternatives, and what makes them decide to move forward or hold back.
- Open the related Buyer Persona and review how it has changed as new interviews were added or removed.
- Check whether your current Positioning & Messaging still reflects the latest buyer understanding.
- If it no longer does, go to the buyer persona and click Generate assets to create a newer Positioning & Messaging document.
- Review the updated positioning and compare it with the older version. Look for changes in the core problem, desired outcomes, perceived barriers, decision criteria, and the language customers use.
- Use the new positioning as the basis for updated Landing page copy or Sales pitch deck assets when needed.
- Review those updated assets to make sure the message is still aligned across your persona, positioning, and go-to-market materials.
- Repeat this whenever your research meaningfully changes your understanding of the buyer.
What you'll get
Positioning that stays aligned with the latest customer evidence instead of drifting away from what your buyers actually care about.